tag:blogger.com,1999:blog-7686742259258701545.post6387978314292886288..comments2024-03-28T09:29:23.550+00:00Comments on Strategic Human Capital Management (HCM) Blog: HR, IC, and the Melcrum SummitJon Inghamhttp://www.blogger.com/profile/05553537200734270043noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7686742259258701545.post-48629132131816282842012-10-11T19:16:27.710+01:002012-10-11T19:16:27.710+01:00Thanks Andrew, I don't disagree with any of th...Thanks Andrew, I don't disagree with any of this. And absoluetly - I look forward to seeing you there! Many thanks for the comment.Jon Inghamhttps://www.blogger.com/profile/05553537200734270043noreply@blogger.comtag:blogger.com,1999:blog-7686742259258701545.post-22098899005020126212012-09-21T09:10:31.938+01:002012-09-21T09:10:31.938+01:00Jon
Great post and thanks for introducing me to s...Jon<br /><br />Great post and thanks for introducing me to some of those articles.<br /><br />I spent the last 10 years of corporate life sitting between the HR and Marketing departments. I think Marketing grasp the importance of integration much more than the average HR team.<br /><br />An example is the interview I conducted for the HR Tech Europe blog (http://www.hrtecheurope.com/blog/?p=5311) where Rob Ballantine, one of Infosys's Customer Experience experts discusses the link between employee experiences and customer experiences. <br /><br />My time in / with marketing teams has been split between IC and Brand / Brand Research with some work with Customer Experience. I think all are equally important to HR. When being responsible for new joiners in a global bank I fought an uphill battle trying to increase the amount of time employees spent learning about customers and our brand messages. It was quite clear this is vital to developing a sense of individual purpose, so important for engagement. HR struggled to see it as relevant apart from for customer-facing teams.<br /><br />The depressing fact is that most marketing teams are better placed to create and run internal change programmes than most HR teams are at doing branding / comms work. Few in HR are willing to invest the time and effort to understand the sophisticated techniques necessary to do 'marketing' well. Far too often their approach is 'this is what we want them to know' rather than 'how do I make my messages relevant and encourage demand'.<br /><br />Ultimately it shouldn't matter where it sits, however any firm with a true, integrated, multi-stakeholder approach will have a significant head-start.<br /><br />It's a shame I can't be at the Melcrum summit but let's catch up over this in Amsterdam at the end of Oct.<br /><br />AndrewAndrew Marritthttps://www.blogger.com/profile/00686753495526760152noreply@blogger.com