tag:blogger.com,1999:blog-7686742259258701545.post8381129408380359004..comments2024-03-28T09:29:23.550+00:00Comments on Strategic Human Capital Management (HCM) Blog: Employer branding / Yahoo!Jon Inghamhttp://www.blogger.com/profile/05553537200734270043noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7686742259258701545.post-66712514371113525292008-04-22T20:51:00.000+01:002008-04-22T20:51:00.000+01:00Hi Jo, sorry I've not responded to any of your com...Hi Jo, sorry I've not responded to any of your comments recently. As you may have noticed, I've got a bit behind on my blog and a few other things as well.<BR/><BR/>Anyway, yes, great points as ever.<BR/><BR/>Certainly if you#re talking about a coprorate brand, you need to get outside the company.<BR/><BR/>For an employer brand, you've got two choices - either you target potential recruits and ask them their perceptions of the organisation, or I think more usefully, you understand the perceptions of those already working there, who after all, will have a much stronger view about what's really going on. <BR/><BR/>You can then use this to design your differentiation and from this, your overall employee value proposition, in a way that takes the organisation forward, but still resonates with your current staff.<BR/><BR/>You can build this proposition into your signature and other HR processes, and once this is done, can start to communicate it, internally and externally, as a brand.<BR/><BR/>That would be my approach anyway.Jon Inghamhttps://www.blogger.com/profile/05553537200734270043noreply@blogger.comtag:blogger.com,1999:blog-7686742259258701545.post-7815113399261477292008-04-22T18:07:00.000+01:002008-04-22T18:07:00.000+01:00Jon, could they write anything they wanted? :)My u...Jon, could they write anything they wanted? :)<BR/><BR/>My understanding of brands is that they are sets of relationships - coke is the boomers' drink and sprite is the youngsters' drink. (Gen X drinks water!) We couldn't be seen to drink the wrong one!<BR/><BR/>What if we get out of the firm to ask how perceptions about our company circulate?Anonymousnoreply@blogger.com