“Organisations have always been social places but the importance of the social relationships between people working in an organisation (social capital) often hasn't been considered. One reason for this is that we've had little opportunity to manage or even influence these relationships. This situation has now changed. The development of web 2.0 and social networking tools has radically transformed our ability to influence the way that peoples' relationships work.
Much of this change is being driven by IT under the title of Enterprise 2.0 (the use of web 2.0 tools within the enterprise). More recently, people have been talking about the Social Business in an attempt to move the debate off the technology and onto the environment that these tools can help create.
This shift gives HR an enormous new opportunity to be at the centre of what is potentially the biggest change impacting organisations right now (this isn't just my view - it's the belief of many leadings CEOs such as John Chambers at Cisco). Even from a technology perspective, the biggest challenge moving to Enterprise 2.0 is in culture change. But the Social Business needs our skills in HR and management processes, organisation design and communication too.
If you're going to take advantage of this opportunity, you need to understand:
- What the Social Business is and what HR can do to develop it
- How HR can make best use of web 2.0 itself (eg in social recruitment, social learning)
- What social media is - and the best or probably the only way to understand it fully is to start using it yourself.”
You’ll find more details at the HR Society site.
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- jon [dot] ingham [at] strategic [dash] hcm [dot] com
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