Wednesday 8 August 2012

Melcrum Summit: Re-engineering Internal Communication for Agility, Productivity and Impact


   One of the conferences that I’ll be attending in person for the first time, though I’ve been a regular virtual tweeter at for several years now, is Melcrum’s annual UK Summit, titled for 2012 as ‘Competing on the Curve: Re-engineering Internal Communication for agility, productivity and impact’.

The Summit addresses five key areas which are also being focused on by IC functions which are successfully reinventing their role, moving from craft experts to strategic partners to organisational connectors:

  • Redefining the role of Internal Communication
  • Enhancing the leader-manager-employee relationship
  • Supporting business transformation
  • Building a collaborative organisation
  • Making measurement more transparent and compelling.


Of course these are all areas that I write about here quite regularly, emphasising the connection between Internal Communication and (the rest of) Human Capital Management, which is why I’ve long been meaning to attend this event, particularly as it’s already the main event in IC practitioners’ calendars.

The summit take place in London on 10 to 11 October and it’d be great to see you there. If not, I’ll be blogging on some of the following sessions (let me know if there’s a particular speaker / topic you’d like to see me post on):

  • Global Vision 2020: Redefining organisational communication in a new era of transparency, mobility and digital fluency, Anne-Lise Kjaer, Futurist & Founder, Kjaer Global


  • Using data to empower IC function to shift from outputs to outcomes, David Harrington, Vice President Internal Communications, Shell


  • How to have an honest conversation about strategic change, Flemming Norrgren, Professor of Management, Chalmers University, Sweden


  • Shifting the role of IC from messenger to change agent, Antje Burbach, Director Communications, Europe Speciality Care, Pfizer


  • Establishing IC as a disruptive force to drive cultural change, Benedikt Benenati, Group Internal Communications Director, Kingfisher


  • Building employee engagement and managing change to deliver sustainable business goals, Mike Barry, Head of Sustainable Business and Clair Foster, Head of Internal Communications, Marks & Spencer plc.


  • Channeling the energy: The critical link between engagement and internal communications, Oliver Strong, Group Director of Internal Communications & Engagement, RSA


  • Refocusing the IC function to support a new era of communication, Julie Langford, Academy Manager, RBS Communications


  • Three steps to engagement through organisational collaboration, Andy Brown, CEO and Nick Crawford, Senior Consultant, Engage Group


If you do want to book for the Summit, the link you’ll need is here.



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  • jon [dot] ingham [at] strategic [dash] hcm [dot] com



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