People - vs just business - analytics

I've had this article published on HRZone in a special hub site on automation, analytics and data in HR:

The need for people - vs just business - analytics

There has been some useful development in HR’s use of analytics over the last few years.

One of the positive aspects of this has been the increased use of the term workforce analytics, rather than ‘HR analytics’, to signal that we are interested in insight on the whole workforce, not just on what happens within the HR department.

A goal which is often linked with this shift is that we need to move further towards ‘business analytics’.

Whilst I support the increasing focus on business I think we also run the risk of missing something vital if all we focus on is HR and the business.

This missing link is the quality of our people we develop through our HR activities…

(Read the rest of the article at HRZone.)

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