There are a lot of areas I feel I need to learn more about (and get more experience in) in order to do this - one of which is social media. But there are a lot of other areas too.
It's still not an ideal term of course because many people take 'social' simply to mean the opposite of work. I use it in its more formal, scientific context to refer to human society and its organisation, including the relationships between people.
So if you have been interested in my posts on enterprise 2.0, please also check out this new blog, join the community and contribute towards what I am sure will be an important new book on the effective management of people for organisational success.