Over the past three years the International Forum on Enterprise 2.0 has been recognized as the main event on collaboration and cooperative business approaches in Europe. In 2011 the Social Business Forum will take this further by expanding the conversation to focus on the most critical organizational, economic and business challenges and opportunities social media in the business environment is creating for companies.
With the help of experts, international speakers and successful case studies, the event will show how a deeper engagement with an entire company’s ecosystem (employees, customers, partners and stakeholders), can revolutionize collaboration, marketing, services and innovation and thus provide a strategic lever for improving productivity, efficiency, responsiveness, and competitiveness.
The program will address collaboration, communication and innovation in the social media era with a strong focus on the following themes:
- Evolution of organizational, leadership and management models
- Definition of strategies which connect new ways of interaction enabled by social media
- Increasing agility and flexibility by connecting customer communities and participative initiatives with employees
- Engagement with and transformation of individuals into change agents
- Socialization of customer management, innovation and product development processes
- Sustainable approaches to the cultivation of communities and customer engagement
- Frameworks for measuring the return on investment and the vitality of communities
- Intranet evolution using collaborative tools
- Tools and methodologies for the analysis of informal exchanges and collaborative networks
- Improving the efficiency of knowledge work and knowledge sharing
- Sharing best practices and success stories
- The integration of social software within the flow of existing applications and practices
Among others on the stage the experiences of Nokia, Webank, Scottish Water, Toshiba and Fujitsu will be presented.
More than 25 speakers already confirmed including Sameer Patel, Keith Swenson, Stefan Lindegaard, Esteban Kolsky, Mark Tamis, Bertrand Duperrin, Andrew Gilboy, George Siemens, Mitch Lieberman, Craig Hepburn, Roberto Masiero, Fiorello Cortiana, Arrigo Andreoni, Massimo Paoli, Norman Lewis, Laurence Lock Lee, Emanuele Quintarelli, Emanuele Scotti, Rosario Sica and many others.
Let me know if you’re going to be at the summit – it would be great to meet. Or you can follow the tweets at #sbf11.
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- jon [dot] ingham [at] strategic [dash] hcm [dot] com .
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