Monday 5 May 2014

Fleming Europe - Gamification in HR

On most topics in HR I'm pretty sure what I believe, and although I do sometimes shift on this slightly, my learning tends to be more about how I argue my position, and case studies, pro and con, etc. 

However there are a few other topics I find I touch a lot but don't feel as confident in my perspectives.  One of these areas is gamification.

I know that some companies do find benefits from these approaches but I know there are a lot of nonsense being promoted too.  Eg "most of us want to earn points, gain badges and move up levels" is firstly just rather bizarre, and secondly, complete tosh.

Gamification is more than pointsification for a start.  But as to exactly what it is, I want to be more sure than I currently am.  So next week I'm off to Paris for Fleming Europe's Gamification in HR 2014 Summit.

I'm looking forward to some good debates as there's a pretty amazing list of speakers presenting, representing a broad diversity of roles:

  • Mario Herger, Founder and Partner, Enterprise Gamification Austria
  • Willy Christian Kriz, Chairman, SAGSAGA, Austria
  • Tom Chatfield, Author of ’How to Thrive in the Digital Age', United Kingdom
  • Phaedra Boinodiris, Global Serious Games and Gamification Program Manager, IBM; Founder of
  • Roman Rackwitz, Deputy Chair, International Gamification, Germany
  • Tim Ackermann, Senior Director, Talent Acquisition, PAREXEL International, Germany
  • Déborah Lasry, COO - Services, Brand Communications and Quality, BNP Paribas, France
  • Anja Andersen, Employer Branding Leader, Maersk, Denmark
  • Laura Hugonnet, Competencies and Training Project Leader, Suez Environnement, France
  • Fredrik Tukk, Head of Communication, Marketing and Branding, Maersk Drilling, Denmark
  • Noemi Biro, Talent Attraction, Recruitment and Employer Branding Leader, PWC, Hungary
  • Eric Gueronniere, Head of Competencies Development and Training, Suez Environnement, France
  • Magnus Kobke, Head of the Cargo Dynasty Project, Transport Sector Educucation Trust, Denmark
  • Martina Mangelsdorf, Founder and Chief Engagement Officer (formerly Head of Talent Management and Staffing at Novartis), GAIA Insights, Switzerland
  • Pascal Picault, Director of Formaposte, La Poste Group, France
  • John Pugh, Director for Innovation, Boehringer Ingelheim, Germany
  • Tuba Surucu, Vice President, Training and Development Support Services, Yapi Kredi Bank, Turkey
  • Helene Michel, Senior Professor, Grenoble Ecole de Management, France
  • Christian Harpelund, Learning Architect, Grundfos, Denmark
  • An Coppens, Chief Game Changer and Gamification Design Expert, Gamification Nation, United Kingdom

It's a three day long event (based on three levels!) so by the end of the event I should have a clearer focus on what I think.  I'll be blogging from the event too, so please join me to comment on my posts and we can learn about this still fairly new, and potentially important, aspect of HR together.

Or if you want to join me in Paris, you can book for the event here.  I'll even throw in a couple of points for you!

  • Consulting - Research - Speaking - Training - Writing
  • Strategy - Talent - Engagement - Change and OD
  • Contact me to create more value for your business 
  • jon [dot] ingham [at] strategic [dash] hcm [dot] com

Most of us want to earn points, gain badges and move up levels. - See more at:
Most of us want to earn points, gain badges and move up levels. - See more at:


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