Friday, 4 February 2011

TRU London 3


  So I blogged yesterday about HR 2.0, or Social HR, and why I didn’t think it got enough focus at the recent HR Directors Business Summit.

Let me be clear – I’m not just talking about social media. Yes, this has got a place, and is probably the sharpest, and certainly newest, tool we’ve got to bring in more social ways of doing HR. But there are other tools as well – including a lot of things that HR knows well – though applied in a rather different way.

But of course, the main difference between 1.0 and 2.0 HR isn’t anything to do with tools, processes or activities at all. It’s a difference of focus. About moving from one aimed at developing people and their human capital, as well as sometimes the organisation they work within - to one that includes an emphasis on relationships between people, as well as the individuals, and the various groups of individuals, themselves, ie the organisation’s social capital too.

(And social media supports other benefits than this, including empowered customer service, social CRM, enterprise 2.0, employee engagement, knowledge management – it’s just that I think social capital is the greatest benefit it provides.)

My next opportunity to talk about this will be in the TRU London masterclasses taking place on 16th February, just before TRU London 3 on the 17-18th (you can read some of my previous posts on TRU London 2 here).

In this session, I’ll have ten minutes to provide an overview of Social HR: what it is, why it’s important, and what HR can do to put it into practice.

But the main focus in this, and the other masterclasses, will be on responding to three questions put to me by some of the unconference attendees (which is why these are sort of un-masterclasses I suppose).  I’m hoping we can make at least two of these nothing to do with social media!

So if you want to know more about Social HR / HR 2.0, come along on the 16th, and ask me some questions. There’ll be some other great people speaking and answering questions too.

I’ll also be at the TRU unconference itself on the 17th.


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